Web Site Guideline Categories

With our emphasis on the customer experience, we believe the most successful web sites are easy-to-use, well designed and customer-focused. They make it easy for customers to have a great online experience and to feel great about the site and the business it represents.

Our web site services incorporate a carefully-selected set of web site guidelines that help create customer-focused sites. We use a holistic approach with guidelines from five key categories to give you valuable insight so you can make your web site the very best.

• Usability
  Web site usability relates to how people use and interact with web sites. Usability factors include site navigation, link names, monitor resolution considerations, text readability and more. Excellent usability enables people to easily and intuitively use a web site without feeling confused or frustrated.
   
  Is your navigation and site design logical and easy to follow; can your customers quickly find answers to their questions?
   
• Visual Design
  Web site visual design includes all the elements you see—colors, type styles, graphics, photographs, page layout and composition. Excellent visual design helps people easily use a web site by visually guiding their attention to the information and features they need. Good design presents a clean, professional look and limits visual distractions.
   
  Is the site layout visually inviting; are there design elements that detract from the usability of your site?
   
• Performance
  Web site performance measures the time web pages take to display. Excellent web site performance feels quick and very responsive, without noticeable delays that can distract and frustrate visitors.
   
  How quickly do the pages load; are your images optimized for web use?
   
• Perception
  Web site perceptions are the emotions and feelings people have about a web site. Perceptions are affected by the experience of using a web site, including its usability, visual design, performance, and content. Excellent web site perceptions result in more people who feel great about your web site and your business.
   
  What feelings does your site evoke in your customers; is it perceived as having long-lasting value?
   
• Content
  Web site content is the written and visual information on a site. The very best web sites are designed so that every piece of content—a headline, a product description, a service benefit, a photograph—is the essence of what needs to be communicated. Great web site content is very concise, clear and customer-focused.
   
  Is your web content clear, concise, and optimized for the web; does it focus on customer benefits and needs?

For more details, contact us.