Web Site Tip of the Month

Great time for a check-up

Any time is a great time to give your web site a check-up. Is it meeting your needs? Is it meeting the needs of the people who use it? Does it need changes? Will it support your business vision for the next year?

Your web site should be a very valuable resource. The question is whether it's reaching that potential. Does it make the impressions you really want? Is anything about the site negatively impacting your visitors and potential customers? Is it presenting your business in the best possible way?

A yearly web site check-up will tell you what's in good shape and what needs help. Whether you do it yourself or get some help, assessing your web site and making the needed changes will give you and your customers the great resource you both deserve.

Do-It-Yourself Check-up

Are you interested in giving your web site a quick check-up yourself? Here are ten proven guidelines to get you started...

1. Does your web site function quickly and feel fast? Have you tested it with a standard modem connection recently?
2. Does your home page contain a clear tag line that summarizes your web site or business purpose?
3. Is the general information about your business centralized and easy to find, e.g., a comprehensive 'About Us' page?
4. Can you quickly find answers to common questions your customers and potential customers ask you?
5. Is the site navigation well-organized and easy to use?
6. Are link names throughout the site clear and descriptive? Would anyone be surprised by the result of clicking on a link?
7. Does the home page design visually guide visitors to important site features and information, without unnecessary distractions?
8. Are text layouts designed for easy reading on different computers?
9. Is it easy to find your key business strengths, described in clear, simple language?
10. Is it easy to find unique selling points that differentiate your business from your competition?

Did you answer "Yes" to all the questions? If so, congratulations, your site should be in good shape. If not, you've identified some important areas for improvement.

If you want to make the improvements but don't have the time, resources, or experience, I'd be happy to assist you. Contact me anytime and we can identify an approach that'll meet your needs.