Provide content your visitors really need
Find out what they want to know and provide it

Content is the heart of a great web site. An outstanding web site will provide customer-focused information that addresses what people are looking for when they use the site.

You address those needs by clearly answering their questions about your products, services, and business.

• What do people ask you about your business?
• What do they want to know about your products and services?
• What information is important about your specific industry or market niche?
• What content do people expect on any web site?

The content you provide also depends on the type of web site you have, e.g., product sales, service, reference or entertainment.

Are you effectively answering your web site visitors' questions?

Put yourself in their shoes. Put aside assumptions about what you think they already know. Take advantage of feedback from your sales and support staff. Ask your customers. Be open to new ideas.

The more you answer your web site visitors' questions, the better they'll feel about your web site and your business—and that's a winning combination.

Tips:

Expected information on a web site may include product descriptions and photographs, service descriptions, prices, benefits, samples of work, event calendars, customer support information, frequently asked questions, company information, store locations, phone numbers, and hours.

To get you started, here are a few questions to consider:

• Do they have the product or service I'm looking for?
• What exactly will I get with this product or service?
• How much does it cost?
• How long will it take to get the product shipped to me?
• How are they better than the other companies I'm considering?
• What's their business philosophy?
• What are their hours and nearest location?
• What's their email address and phone number?
• Who do I contact if I have a question about ___ ?

Need help making sure your site has the right content? Consider our web site evaluation service.