Know your web site's purpose
Set the foundation for a successful web site

A clear web site purpose is a critical element for any successful web site. The best purpose will be stated simply and will balance business and customer needs. Here are some examples:

• Make it easy for customers to buy our products online
• Help potential customers easily decide if our services are right for them
• Provide valuable resource information that's easy to find

With a clear purpose, you can make decisions about your web site more quickly and confidently. It can be a compass to help you keep your web site on track, for your and your visitors.