Customer-advocacy, Insight, Passion

With a strong background in customer support, Vista Point Consulting founder Abbo Peterson brings a customer-focused approach to everything he does. With over 13 years of experience at Adobe Systems, Inc., supporting customers and representing their needs, he understands the power of an excellent customer experience, including first impressions, personal interactions, and lasting connections.

Through his Project Manager and Product Support Engineer roles at Adobe, Abbo was a strong customer advocate, representing their needs on product development and company-wide project teams. He gained insight into the important balance between customer needs and business goals, with success coming from the right balance between the two.

As the Internet developed, Abbo turned his attention to web sites. Knowing how strongly a site represents a business, he recognized that others could benefit from his customer perspective. In 2003, Abbo brought together his customer insight, commitment to quality, and related experience to form Vista Point Consulting.

Today, Vista Point Consulting helps businesses create better customer experiences and lasting relationships through web sites that are easy to use, well-designed, and customer-focused. Our services include:

• Web Site Evaluations—Providing you with specific feedback and recommendations to improve your site’s performance and enhance your customer’s online experience.

• Web Site Maintenance—Making it easy for you to keep your site updated or add new features, using a collaborative, improvement-oriented approach.

• Photo Optimization—Ensure the photographs on your web site look great and download quickly, presenting the professional image you really want.

Our holistic approach to web site improvement blends functional assessments with an eye for design and perception, building on Abbo’s background in photography, his design sensibilities, and passion for balancing form and function.

With a sense of exploration, we enjoy helping businesses see their web site from a new point of view and more clearly understand the impact it makes on their customers. In the end, we want more customers to feel great about your web site and your business.